The IDEA Conference: Reinvention. And the velocity of ideas.

Agenda

8:30 Networking Breakfast and Registration

9:30 Opening Remarks

9:40 Reinventing… personal technology

Jim Marggraff, Chairman and CEO, Livescribe

A pen that tracks what you write, and matches it with audio recordings? That's Livescribe's Pulse Smartpen. Find out how notetaking is being redefined with Livescribe's innovative technology.

10:05 Reinventing… automotive innovation

Scott Keogh, Chief Marketing Officer, Audi of America

While it's certainly a bad time in the car business, Audi's been mitigating losses in part through a commitment to innovative design and a culture of high aesthetic expectations. Scott Keogh explains how product architecture and brand architecture go hand-in-hand.

10:35 Reinventing… Architecture

Eric Clough, General Partner, 212box

In its renovation of a $8.5 million Fifth Avenue apartment, 212Box installed more than just elegant fixtures. Clough and his team created a series of 18 different puzzles and games for the family's arrival, including cryptographic challenges, as part of an elaborate scavenger hunt "part Indiana Jones, part Architectural Digest." Lost guru JJ Abrams has already made plans for a movie inspired by the tricky abode; hear all about 212box's journey developing the puzzle and its new interactive architecture.

11:05 Networking Break

11:20 Reinventing… financial education

Arkadi Kuhlmann, Chairman and President, ING Direct USA
Tom Conti, President, G2 Interactive

ING Direct already has a subversive role in the banking business, and now CEO Arkadi Kuhlman wants to turn kids into educated consumers with Planet Orange, ING's interactive venture teaching children fiscal responsibility.

11:50 Reinventing… arts patronage

Perry Chen, CEO, Kickstarter

Funding creative projects has never been easier than with Kickstarter, a new effort to crowdsource worthy efforts. Join us as Perry Chen outlines some of the innovative ideas Kickstarter has help bring to fruition and proposes a future where your ideas get funded by a benificient network of sponsors.

12:15 Reinventing…curation

Paola Antonelli, Senior Curator, Department of Architecture and Design, MOMA

As we cope with more and more stimuli and face a deluge of information daily, each of us is tuning and tweaking our filters, from enforcing Facebook-free weekends to relying on another complex series of filters, the media. Paola Antonelli explains the multiple curatorial forms that go into her discipline, and explains how she brings an enormous array of inputs to bear on a finely crafted end product.

12:45 Networking Lunch

David Chang signs copies of his book, Momofuku, in the exhibitors' space.

2:15 Reinventing… food media

Jane Goldman, VP and Editor-in-Chief, Entertainment & Lifestyle Division, CBS Interactive

One of the most active and engaged communities online revolves around something everyone loves—eating. Jane Goldman, CHOW Founding Editor turned-Editor-in-Chief of CBS Interactive's Entertainment & Lifestyle Division, will present a survey of the food media landscape and how this lively and evolving group continues to change.

2:35 Reinventing… food

David Chang, Owner and Executive Chef, Momofuku Restaurants

Has the fundamental desire of a decent meal become something we elevate to the uncommon? Chang's Momofuku empire has expanded into great success on the premise of simple, well-crafted meals—hear how he came to his restaurant's philosophy, and what's next.

3:05 Reinventing… design

Jack Schulze, Director, New Product Development, BERG

Far from posters and prints, BERG works on the cusp of science and imagination to research, develop and prototype new technologies in analog-digital communications and networks, with thought-provoking results.

3:40 Networking Break

4:00 Reinventing… beer

Sam Calagione, Founder and President, Dogfish Head

Craft brewers have benefitted from myriad trends in how we consume and eat, but it isn't just the locavores that are driving Dogfish's success. Calagione has dusted off the recipes for several ancient ales, and it turns out our taste buds haven't changed too much over a thousand years. (With special tasting!)

4:50 Reinventing… creative collaboration

Gabe McDonough, Senior Producer of Music and Integration, DDB
Josh Deutsch, Chairman, CEO and Co-founder, Downtown Music LLC
Kid Sister, Recording Artist
A-Trak, Artist, Producer, DJ and Founder of Fool's Gold Records

Two years after its initial completion, Chicagoland native and Kanye West collaborator Kid Sister's debut album is due to emerge. Join us in this special session to hear how it evolved with the input of Downtown Records (the label of Gnarls Barkley, Mos Def, Santigold and co-founders of online-only free site RCRD LBL) and Kid Sister's producer A-Trak.

5:30 Cocktails

6:30 Event Concludes

*Agenda and speakers subject to change